Central Marine
Boat Sales and Service
Challenge: 20 Years of Customers Need to be thanked
Central Marine has been selling boats to Bay Area families since 1987. With 20 years of customers to thank, Central Marine wanted to have a Customer Appreciation Event. Realizing the key to a successful event requires media support beyond the cable ads they were currently running.
Solution: Communicasting creates campaign of cohesive Radio and TV Commercials to support Customer Appreciation Event
Communicasting coordinated the promotion of a two-week long celebration featuring live radio remote broadcasts and TV commercials. Communicasting produced cohesive Radio and TV commercials that demonstrated Central Marine’s appreciation while promoting new business.
Results: Boats Sold, Customers Thanked.
Sales Manager Wayne Collier reported a successful month and a new resource for his advertising campaigns.
Mediums Utilized: TV, Radio, Internet (CentralMarineSales.com), Direct Mail
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