Famous Tate
Appliance and Bedding centers
Challenge: Provide excitement and creativity to everyday household item
Selling every day items like appliances and beds tends to take on a pattern that doesn’t grab a customer’s attention. Ads that list products, features and prices provide customers with the details they need to make a decision about the product, but doesn’t necessarily evoke emotion that a 54 year old company deserves.
Solution: Communicasting launches extensive “Make it Famous Tate in ‘08” Campaign
Creating a campaign that highlights the appliances that Famous Tate offers in a creative way was approached from a “political” angle. With 2008 being an election year, and ’08 rhyming with Tate, the making of a fictional political campaign was a perfect fit. What if your old appliance had to argue it’s merits against a new appliance? Executing any successful campaign, whether political or advertising, requires wide media coverage. After developing the “candidates,” a series of TV and Radio Commercials gave life to appliances as they debated. Outdoor Billboards, Newspaper ads and In-Store Signage reinforced the “vote for a new appliance” message,  while an attractive and interactive Web site completed the imaginary campaign and helped connect customers with the Famous Tate brand in a fun way.
Results: Not all precincts are in, but the polls show a very popular campaign.
Mediums Utilized: Radio, TV, Outdoor, Newspaper, Internet (FamousTateIn08.com), In-Store Signage.
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