Acme Air Conditioning
Acclaim Kitchen Design
Bay Lending
Bay Surety
Big 3 Truck Salvage
Central Marine
Craftwood Cabinets
Clean Sweep Floor Care

Construct Corps
Famous Tate
Finnerty Photo
Fuse Student Ministry
Gold and Diamond Center
HizHouse
James Hardie Building Products
Kiwanis Club of St. Petersburg

NetFlexion
O Studio Design
Smart Buy Realty
Southeastern Surveillance Systems
Tommy's Auto Service
Trinity Custom Creations
Vista Galleries

Acme Air Conditioning

Challenge: To improve outdated company image and create web presence

Solution: Communicasting created a new, vibrant and current logo. This new image then became the design foundation for their web site that features notes from some of the satisfied customers Acme has pleased over the years. Acme’s new image was also applied to their service vehicles to take advantage of the daily public exposure.

Result: Acme’s new website and vehicle wraps gives them a fresh new look while featured customer testimonials prove their longevity and credibility.

Mediums Utilized: Internet and Outdoor (truck wraps)

Acclaim Kitchen Design

Challenge: To change unflattering brand identity

Acclaim Kitchen Design has been making beautiful kitchens for over 20 years. Their client list of home-owners and home-builders is filled with satisfied customers. Unfortunately, their brand image did not match the quality of their work. Uninspiring and outdated was the bad news for Acclaim -- but Communicasting had the solution.

Solution: Communicasting produced a new logo, new identity, radio commercials, TV commercials, a new web site, outdoor exposure and collateral.

By creating a new logo and extending the Acclaim name to include what they do in addition to what they sell, their brand was created. Collateral, which included brochures, business cards and letter head, helped complete the transformation.

Using the new Acclaim Kitchen Design brand in radio commercials, TV commercials and the updated web site brought new life and new traffic to their thriving business. Wrapping their delivery trucks was the next step to highlight their new brand and attract new customers.

Result: Sales have increased 37%.

Owner Frank Caballero reports a 37% increase in sales after the first quarter.

Mediums Utilized: Radio, TV, Internet (AcclaimKitchens.com), Outdoor (Truck wrap), Direct Mail

Bay Lending

Challenge: To find a more appropriate marketing medium for the company’s personality

Solution: Communicasting coordinates live radio endorsements to highlight Bay Lending’s personality and quality of service.

Result: When customers call after hearing a Bay Lending radio commercial, they have the facts and confidence in the company to get down to business.

Mediums Utilized: Radio and Internet

Big 3 Truck Salvage

Challenge: To increase traffic for new business offering

Solution: Communicasting produced radio commercials and created a web site to bring in new customers.

Results: After 12 months, the Pull-A-Part division continues to break records and outpace other divisions.

Mediums Utilized: Radio and Internet

Central Marine

Challenge: To thank loyal customers who have patronized Central Marine for the last 20 years.

Solution: Communicasting created a campaign of cohesive radio and TV commercials to support the Customer Appreciation Event. This 2-week long campaign featured revitalized TV commercials, corresponding radio ads and live radio remote broadcasts to demonstrate Central Marine’s appreciation of their existing customers while promoting new business.

Result: Central Marine’s loyal customers feel appreciated and they are now joined by the new customers generated during the event.

Sales Manager Wayne Collier reported a successful and well organized event.

Mediums Utilized: TV, Radio, Internet (CentralMarineSales.com), Direct Mail

See what has done for Central Marine

Craftwood Cabinets

Challenge: To create name and branding for new product line

Solution: Communicasting created a unique name and logo for Craftwood Cabinets. The new identity receives world-wide exposure on the internet through the new web site. Potential vendors are notified with a direct mail piece (business-to-business).

Result: Product now has its own identity.

Mediums Utilized: Internet and Direct Mail

Clean Sweep Floor Care

Challenge: To re-invent existing company image

Solution: Communicasting created a unique name and logo for Clean Sweep Floor Care. The new image is wrapped on service vehicles and the new web site promotes services offered.

Result: They cleaned up.

Mediums Utilized: Internet and Outdoor (vehicle wraps)

Services Provided: Brand creation and Logo Design and collateral.

Famous Tate

Challenge: To create excitement about everyday household items

When selling every day items like appliances, it can be difficult to grab a customer’s attention. Ads that list products, features and prices provide customers with details needed to make decisions, but do not necessarily evoke the emotion a 54 year old company deserves.

Solution: Communicasting launched an extensive “Make it Famous Tate in ‘08” Campaign.

Since 2008 is an election year and ’08 rhymes with Tate, a fictional political campaign was a perfect way to highlight the Famous Tate appliances in a creative way. What if an old appliance had to argue its merits against a new appliance? Executing any successful campaign, whether political or advertising, requires wide media coverage. After developing the “candidates,” a series of TV and radio commercials gave life to appliances as they debated. Outdoor billboards, newspaper ads and in-store signage reinforced the “vote for a new appliance” message. An attractive and interactive web site completed the imaginary campaign and helped connect customers with the Famous Tate brand in a fun way.

Result: Not all precincts are in, but the polls show “new appliances” ahead by a wide magin.

Mediums Utilized: Radio, TV, Outdoor, Newspaper, Internet (FamousTateIn08.com), In-Store Signage

See what has done for Famous Tate

Fuse

Challenge: To connect with teenaged students

Solution: Communicasting created a new web site for the Fuse Student Ministry featuring an interactive discussion forum, blog, photo and video gallery, games and events calendar.

Result: Student Pastor Blake Clark reports growth in attendance and retention.

Mediums Utilized: Internet (Fuse411.com)

HizHouse

Challenge: To Inform parents and volunteers about vibrant youth ministry

Solution: Communicasting created a new web site for the HizHouse Children’s Ministry featuring a fun and engaging sections for the kids, a detailed and descriptive section for the parents and an informative section for the volunteers.

Result: The kids, parents and volunteers at First Baptist Church now have a way to stay current.

Mediums Utilized: Internet (HizHouse.com)

James Hardie Building Products

Challenge: To hire workers in spite of record low unemployment rates

Solution: Communicasting developed a New-Employee Car Giveaway Promotion with radio and TV Commercials, web site and press releases.

Result: All positions are filled.

Mediums Utilized: Radio, TV, Internet (HardieJobs.com)

Kiwanis Club of St. Petersburg

Challenge: To stay in touch with club members and invite new members

Solution: Communicasting created a new web site, redesigned the weekly 12-page newsletter and launched an e-mail campaign to keep members informed.

Result: Kiwanis Club wins award for best newsletter.

Mediums Utilized: Internet (SPKiwanis.org), E-mail, Print

O Studio Design

Challenge: To give a small company a big identity

Solution: Communicasting created a beautiful web site that looks as though O Studio Design has been in business for many years with a much larger staff.

Result: Business is thriving.

Mediums Utilized: Internet (OStudioDesign.com)

Smart Buy Realty

Challenge: To attract real estate investors with a web-based, easy-to-manage, property inventory

Solution: Communicasting created a web site that features back-end access for real estate listing agents.

Result: Investors now have up-to-date and accurate information from sellers.

Mediums Utilized: Internet (SmartBuyRealty.com)

Tommy's Auto Service

Challenge: To increase exposure in the surrounding neighborhoods for a single location service center

Solution: Communicasting created several clever TV commercials and placed them on cable network stations that target the desired geographical area.

Result: Tommy’s Auto Service continues to beat year-to-date sales numbers.

Mediums Utilized: TV, Radio, Internet (TommysAutoService.com)

See what has done for Tommy's

Trinity Custom Creations

Challenge: To organize and highlight the vast variety of services offered

Solution: Communicasting created a web site that organizes and categorizes the many services provided by Trinity Custom Creations.

Mediums Utilized: Internet (TrinityCustomCreations.com) and Collateral (brochure)

Vista Galleries

Challenge: To make their web site as attractive as their products

Solution: Communicasting developed an innovative, hip web site.

Mediums Utilized: Internet (VistaGalleries.com)