Portfolio of Companies Who Are 
Here are some of the clients that we've had the honor of doing business with:
Famous Tate
Appliance and Bedding centers
Challenge: To create excitement about everyday household items
When selling every day items like appliances, it can be difficult to grab a customer’s attention. Ads that list products, features and prices provide customers with details needed to make decisions, but do not necessarily evoke the emotion a 54 year old company deserves.
Solution: Communicasting launched an extensive “Make it Famous Tate in ‘08” Campaign.
Since 2008 is an election year and ’08 rhymes with Tate, a fictional political campaign was a perfect way to highlight the Famous Tate appliances in a creative way. What if an old appliance had to argue its merits against a new appliance? Executing any successful campaign, whether political or advertising, requires wide media coverage. After developing the “candidates,” a series of TV and radio commercials gave life to appliances as they debated. Outdoor billboards, newspaper ads and in-store signage reinforced the “vote for a new appliance” message. An attractive and interactive web site completed the imaginary campaign and helped connect customers with the Famous Tate brand in a fun way.
Result: Not all precincts are in, but the polls show “new appliances” ahead by a wide magin.
Mediums Utilized: Radio, TV, Outdoor, Newspaper, Internet (FamousTateIn08.com), In-Store Signage
See what  has done for Famous Tate
|
Royal Palms Natural Nail Spa
Nail and Skin Care Spa
Challenge: Brand new business with innovative approach to nail and skin care
Solution: Communicasting launched an extensive "Grand Opening" campaign that involved television commercials, newspaper ads and direct mail to area surrounding location. Additionally, press releases and a strong social media campaign helped create a buzz and resulted in several news interviews.
Mediums: Television, Direct Mail, Newspaper, Internet Ads, Email, Social Media
Website Features: Search Engine Optimized, Online Appointment Scheduler, Associated Facebook Fan Page, Video, Online Coupon / Data Mining, Mass Email, Google AdWords
Visit Website | Watch TV Commercial | Become a Fan on Facebook
|
Tommy's Auto Service
Auto repair
Challenge: To increase exposure in the surrounding neighborhoods for a single location service center
Solution: Communicasting created several clever TV commercials and placed them on cable network stations that target the desired geographical area.
Result: Tommy’s Auto Service continues to beat year-to-date sales numbers.
Mediums Utilized: TV, Radio, Internet (TommysAutoService.com)
See what has done for Tommy's
|
Fuse
First Baptist Church of St. Petersburg Student Ministry
Challenge: To connect with teenaged students
Solution: Communicasting created a new web site for the Fuse Student Ministry featuring an interactive discussion forum, blog, photo and video gallery, games and events calendar.
Result: Student Pastor Blake Clark reports growth in attendance and retention.
Mediums Utilized: Internet (Fuse411.com)
|
Acme Air Conditioning
Residential and Commercial Air Conditioning
Challenge: To improve outdated company image and create web presence
Solution: Communicasting created a new, vibrant and current logo. This new image then became the design foundation for their web site that features notes from some of the satisfied customers Acme has pleased over the years. Acme’s new image was also applied to their service vehicles to take advantage of the daily public exposure.
Result: Acme’s new website and vehicle wraps gives them a fresh new look while featured customer testimonials prove their longevity and credibility.
Mediums Utilized: Internet and Outdoor (truck wraps)
|
Acclaim Kitchen Design
Kitchen and Bath Design and Installation
Challenge: To change unflattering brand identity
Acclaim Kitchen Design has been making beautiful kitchens for over 20 years. Their client list of home-owners and home-builders is filled with satisfied customers. Unfortunately, their brand image did not match the quality of their work. Uninspiring and outdated was the bad news for Acclaim -- but Communicasting had the solution.
Solution: Communicasting produced a new logo, new identity, radio commercials, TV commercials, a new web site, outdoor exposure and collateral.
By creating a new logo and extending the Acclaim name to include what they do in addition to what they sell, their brand was created. Collateral, which included brochures, business cards and letter head, helped complete the transformation.
Using the new Acclaim Kitchen Design brand in radio commercials, TV commercials and the updated web site brought new life and new traffic to their thriving business. Wrapping their delivery trucks was the next step to highlight their new brand and attract new customers.
Result: Sales have increased 37%.
Owner Frank Caballero reports a 37% increase in sales after the first quarter.
Mediums Utilized: Radio, TV, Internet (AcclaimKitchens.com), Outdoor (Truck wrap), Direct Mail
Visit Website | Watch TV Commercial
|
Bay Lending
Mortgage Loans
Challenge: To find a more appropriate marketing medium for the company’s personality
Solution: Communicasting coordinates live radio endorsements to highlight Bay Lending’s personality and quality of service.
Result: When customers call after hearing a Bay Lending radio commercial, they have the facts and confidence in the company to get down to business.
Mediums Utilized: Radio and Internet
Visit Website | Listen to Radio Commercial | Become a Fan on Facebook |
Big 3 Truck Salvage
Used Truck and Auto Parts
Challenge: To increase traffic for new business offering
Solution: Communicasting produced radio commercials and created a web site to bring in new customers.
Results: After 12 months, the Pull-A-Part division continues to break records and outpace other divisions.
Mediums Utilized: Radio and Internet
|
Central Marine
Boat Sales and Service
Challenge: To thank loyal customers who have patronized Central Marine for the last 20 years.
Solution: Communicasting created a campaign of cohesive radio and TV commercials to support the Customer Appreciation Event. This 2-week long campaign featured revitalized TV commercials, corresponding radio ads and live radio remote broadcasts to demonstrate Central Marine’s appreciation of their existing customers while promoting new business.
Result: Central Marine’s loyal customers feel appreciated and they are now joined by the new customers generated during the event.
Sales Manager Wayne Collier reported a successful and well organized event.
Mediums Utilized: TV, Radio, Internet (CentralMarineSales.com), Direct Mail
See what has done for Central Marine
|
Gator Dredging
Marine Dredging
GatorDredging.com
Website Features: Interactive map, video, Flash photo gallery, Associated Facebook Fan Page |
HIS Cabinetry and Countertops
Kitchen Remodeling
HISCabinetry.com
Mediums: Radio, Internet ads |
Famous Tate
Appliance and Bedding centers
Challenge: To create excitement about everyday household items
When selling every day items like appliances, it can be difficult to grab a customer’s attention. Ads that list products, features and prices provide customers with details needed to make decisions, but do not necessarily evoke the emotion a 54 year old company deserves.
Solution: Communicasting launched an extensive “Make it Famous Tate in ‘08” Campaign.
Since 2008 is an election year and ’08 rhymes with Tate, a fictional political campaign was a perfect way to highlight the Famous Tate appliances in a creative way. What if an old appliance had to argue its merits against a new appliance? Executing any successful campaign, whether political or advertising, requires wide media coverage. After developing the “candidates,” a series of TV and radio commercials gave life to appliances as they debated. Outdoor billboards, newspaper ads and in-store signage reinforced the “vote for a new appliance” message. An attractive and interactive web site completed the imaginary campaign and helped connect customers with the Famous Tate brand in a fun way.
Result: Not all precincts are in, but the polls show “new appliances” ahead by a wide magin.
Mediums Utilized: Radio, TV, Outdoor, Newspaper, Internet (FamousTateIn08.com), In-Store Signage
See what has done for Famous Tate
|
Fuse
First Baptist Church of St. Petersburg Student Ministry
Challenge: To connect with teenaged students
Solution: Communicasting created a new web site for the Fuse Student Ministry featuring an interactive discussion forum, blog, photo and video gallery, games and events calendar.
Result: Student Pastor Blake Clark reports growth in attendance and retention.
Mediums Utilized: Internet (Fuse411.com)
|
HiZHouse
First Baptist Church of St. Petersburg Children’s Ministry
Challenge: To Inform parents and volunteers about vibrant youth ministry
Solution: Communicasting created a new web site for the HizHouse Children’s Ministry featuring a fun and engaging sections for the kids, a detailed and descriptive section for the parents and an informative section for the volunteers.
Result: The kids, parents and volunteers at First Baptist Church now have a way to stay current.
Mediums Utilized: Internet (HizHouse.com)
|
James Hardie Building Products
Manufacturer of Building Materials
Challenge: To hire workers in spite of record low unemployment rates
Solution: Communicasting developed a New-Employee Car Giveaway Promotion with radio and TV Commercials, web site and press releases.
Result: All positions are filled.
Mediums Utilized: Radio, TV, Internet (HardieJobs.com)
|
Kiwanis Club of St. Petersburg
Non-Profit volunteer services
Challenge: To stay in touch with club members and invite new members
Solution: Communicasting created a new web site, redesigned the weekly 12-page newsletter and launched an e-mail campaign to keep members informed.
Result: Kiwanis Club wins award for best newsletter.
Mediums Utilized: Internet (SPKiwanis.org), E-mail, Print
|
Smart Buy Realty
Investment Real Estate
Challenge: To attract real estate investors with a web-based, easy-to-manage, property inventory
Solution: Communicasting created a web site that features back-end access for real estate listing agents.
Result: Investors now have up-to-date and accurate information from sellers.
Mediums Utilized: Internet (SmartBuyRealty.com)
|
Lookin' for more?
Find more examples of how we create customers at these social networking sites.
  
|
See what mediums you can create more customers in:
|
